AGE
Age calculation based on the individual’s DOB. The
age is given in buckets of:
• 18-29
• 30-44
• 45-54
• 65+
CHILDREN IN HOUSEHOLD (AVERAGE)
Utilizes the ‘number of children’ from our consumer
sources to calculate the average number of children
associated with a household for a specified geography.
EDUCATION
i360 modeled education, assigning the propensity to
have a Bachelor's degree or higher vs. no bachelor's
degree.
GENDER
The aggregated count of unique individuals that are
male, female, or unspecified for a specified
geography.
HOME/RENT
Indication of the likelihood that the individual is in a
household that owns their home or is renting. The
buckets are:
• 'Renter'
• 'Likely Renter'
• 'Owner'
INCOME
i360 modeled income calculating the probability of
an individual’s income. The income buckets are:
• <$25k
• $25-$50k
• $50-$75k
• $75-100K
• $100-$200K
• $200K+
INCOME (MEDIAN)
The median income of a specified geography based
on the i360 modeled individual income.
INFLOWS
The aggregated count of individuals (over 18) moving
into a specified geography in which they had not
previously lived.
OUTFLOWS
The aggregated count of individuals (over 18) moving
out of a specified geography in which they had
previously lived.
NET MIGRATION
The calculated difference between inflows and
outflows.
MARITAL STATUS
Marital status of individual household members.
Information gathered from reported sources and
consumer modeling.
Values are:
• M= Married
• S=Single
U=Unknow/Unassigned
NET WORTH (AVERAGE)
A calculated average based on a composite variable
using a group of other consumer and demographic
variables. The result is the average nominal value for
household estimated wealth for a specified
geography.
NUMBER OF HOUSEHOLDS
The aggregated count of location ids, identification of
household, for a specified geography.
POPULATION
The aggregated count of individuals, over 18, from
i360’s proprietary database for a specified geography.
SIZE OF HOUSEHOLD (AVERAGE)
The average number of unique individuals with the
same location id, for a specified geography.
INVESTABILITY
The opportunity for investment, which is defined by five parameters:
1. Population Growth
2. Income Growth
3. Vacancy Rates
4. Median rates of rents
5. Crime
AFFORDABILITY
The rent-to-income ratio that is scored on a scale from 0-100 with 0 being the least affordable and 100 being the most affordable. LOOK-ALIKE MARKETS
Markets that are identified as similar to the specified market based on meeting specific ranges of median income, population, and i360's investability score.