For any given zip code, county, and CBSA, Censai will identify 10 'Look-alike' geographies to the chosen market.
Market reports provide 10 Look-alike markets, which can be further filtered to match specific market interests.
Distance Miles: Select the mile range around your chosen market where you would like to view look-alike markets, or specify a distance beyond this range to explore additional areas.
States to Include: Select the specific states that you wish to view look-alike markets within.
Methodology
Look-alike markets are selected based on similarity scores that are calculated using a K-D tree implementation of the K-Nearest Neighbors algorithm, which measures how similar geographies are to one another based on various inputs.
The inputs that are used for that algorithm include:
Short-term migration patterns (previous four quarters)
Long-term migration patterns (since Q1 2020)
Demographic information such as:
Education
Population density
Income
Demographic data is calculated using i360’s individual level data and models. The migration patterns are calculated using i360’s population and migration data.
Sources:
1. i360 proprietary, individual-level data
2. i360 proprietary migration data